Employer Branding simplified
The Challenges and Benefits of Employer Branding

The challenge:
- Where do candidates go to find out what it is like to work at your company?
- Talent is the ultimate competitive advantage for any organization - an asset that can’t be replicated; every employee is unique.
- Where and how can you showcase your employer brand and amazing culture?
- Lacking tools to enhance your employer brand and attract the right candidates directly.
- Spending too much on recruitment agencies; do you feel inadequately set up to hire directly?
The solution:
Branding tools and brand assets such as infographics and mini corporate promotional films can provide a simple solution. These branding tools:
- Tell your brand’s story; relaying the story of your culture and people practices through the lens of your people can be very effective.
- Are of interest to candidates and clients.
- Can be added to your website or professional job seeker platforms such as Glassdoor and Indeed.
- Refresh your talent attraction strategy.
10 benefits:
- Improve your chances of hiring directly and avoid using recruitment agencies.
- Enhance your presence on job applicant sites such as your careers page and professional job seeker platforms with increased leverage.
- Highlighting your DEI (diversity, equity and inclusivity) efforts through the voice and faces of your employees.
- Targeted talking points and employer branding tools for candidates
- Attract and hire the most unique and talented people quickly and effectively
- Increase your ability to hire directly and further reduce hiring costs.
- Show a true representation of your culture and people practices through the lens of your own people
- Continue to build a winning workforce, even in the most challenging times, with an effective talent attraction strategy.
- Support for candidates at the information-gathering stage, meaning they are better prepared and less anxious throughout the process.
- Useful for recruitment, retention, onboarding and branding purposes.





