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What candidates want from a job advert - 7 priorities

What do candidates really want in a job advert?


1. Salary & benefits

Salary comes out on top to be the highest priority for candidates looking for a new role.

Two in three jobseekers are more likely to apply when a salary is displayed on a job advert – making it even more important to make salary range clear in any role you advertise.

However, although salary comes out on top overall, the other sections of your ad are also important.


2. Convenience

Aspects such as commute time and working hours also take on a high precedence when it comes to finding the right job; 31% of people stated that convenience is what they look for most in a role.

Candidates earning 20k and below are even more likely to be focused on finding a role that’s convenient to them and will place this above salary when applying for jobs.


3. Day-to-day responsibilities

Day-to-day responsibilities are also in the top three for jobseekers, with 17% of candidates voting this as their number one priority.

This indicates that descriptive job adverts with a clear description of tasks and responsibilities could make all the difference when it comes to filling your vacancies.


4. Learning & development

Training opportunities within a role should always be highlighted in any job ad.

In fact, the candidates we surveyed placed learning and development in their top five must-haves when job hunting – even higher than factors such as your business’ brand and reputation.

So if you want to attract top talent to your roles, indicating that you value – and actively promote – learning and develop within your company could be key to your success.


5. Career progression

Perhaps unsurprisingly, one in ten candidates named clear career progression opportunities within a role their number one priority.

Ads referencing career progression are not only likely to get much more traction with potential applicants, but they also help attract and provide you with candidates who are looking for a real challenge in their career.

Applicants with a willingness to progress are more likely to work hard within your organisation; you will be more likely to gain high quality hires that will stick around for longer.


6. Reputation & culture

Focussing on brand can be beneficial – especially if you are looking to fill more senior positions.

Although brand and reputation come up in sixth place overall, applicants searching for jobs paying £50k+ put a higher precedence on reputation and culture. For jobseekers in this pay bracket, brand and reputation is the third most important factor.

Research suggests that millennials - who account for 50% of the labour workforce - care more about culture. They want to know how their work matters and how they will contribute to the company goals and mission.

It is not just important for attracting jobseekers. Including details about your company culture ensures applicants match up with your values and how you do business - something that should never be overlooked when you are looking for your perfect match. It is important to discuss a company's culture and core values during an interview and in the job advert; if employees are not comfortable with the culture, they are less likely to remain with the company.


7. Keep it short

Research shows most jobs ads should be about 90-135 words, unless the job you’re writing is very technical. In these cases, the optimum may be closer to 600 words.


For support and guidance with creating the perfect ad to attract the right talent, please get in touch: david@dandhrassociates.com

By David Dand 19 Jul, 2021
Important questions: How much will replacing key roles cost you and your business? What will the cost of recruitment be? Are you prepared for a surge in flexible working requests? How can you retain your best staff and increase productivity, whilst accommodating employees’ requests? Is there a valid business reason for rejecting the flexible working request? Could you consider a trial and see if any reasonable adjustment can be made? Important stats: Companies rated highly on flexible work arrangements saw 137% higher headcount growth (LinkedIn) Employees said the three most contributing factors to quitting their jobs were a lack of career advancement opportunities, low pay, and the absence of a salary pay raise (CareerAddict.com) More than 50% of organizations lack formal processes for return-to-work and stay-at-work programs (The Standard) Covid-19 has revolutionised the way people work. Many staff have been trying new work patterns, including working from home or more flexible hours. Employers and employees alike have had to adapt to reduced customer demand and travel restrictions. Whilst employers can now request staff to return to the office where it is safe to do so, we expect it is unlikely we’ll see an immediate return to business as usual. 94% of employees want to work more flexibly going forward (Working Families survey – 1000+ employees). This will help them achieve a better work-life balance, especially if they have caring commitments. Of course, some employees will be eager to get back into the workplace or to their normal hours. Others, though, are likely to use the right enshrined in the flexible working legislation to ask to keep working remotely, or on reduced hours or a different working pattern. It is important to note that any employee with more than 26 weeks’ service can make a formal request for flexible working; as an employer you must make a reasonable decision within a reasonable time frame – usually 3 months. What if you receive multiple requests all at once? You can, of course, refuse the request on a number of very specific grounds. Reasons to turn down a flexible working request include a valid business reason for doing so. Examples include, an unreasonable cost to implement the change, there will be a negative effect on the business’ ability to meet customer demand or there are planned changes to the business, for example, plans to reorganise or change the business and thinks the request will not fit with these plans However, as the COVID pandemic has demonstrated that people can work from home without negatively impacting on the business, this will be more difficult to justify so what can you do to be an employer who retains and develops talent, rather than having to recruits and replace, and deal with the invisible and visible costs of turnover. Contact us today if you would like advice; enquiries@DandHRassociates.com
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We believe great people practices are a core differentiator for today’s leading companies. Creating conditions where employees can out-think, out-innovate, and out-execute the competition can be the difference between an organisation that thrives and grows, and one that is stagnant.  Here, we lay out the business case for improved diversity, equity, and inclusion, with an emphasis on talent attraction, selection, employee retention, turnover, and well-being.
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By David Dand 25 Nov, 2020
Working with Benchmark.games, we developed a gamification took to support senior auditor level recruitment and employee development, specifically for an independent accountancy practice based in London. Why? To better understand trends in behaviour and strengths among high performers in the business; it has been a fun tool to use with the current team. To support candidate selection, improving objectivity and reducing bias in the hiring process. As an additional selection and assessment tool to: o Better understand a candidate’s competencies and predict behaviour o Better understand candidate traits and hire for potential not for experience. o Enhance the candidate attraction and selection o Better qualify not disqualify applicants o To improve objectivity and reduce bias during the selection process. Conclusion: It’s tough to attract and retain great talent in a market short of critical skills. Cultural fit, together with aptitude, is essential to avoid repeat hiring and the associated replacement costs. Something different that candidates had not experienced before to stand out from the competition – very well received. We innovated: There are many examples of amazing companies who have lost competitive advantage through lack of development; the risk of not taking action can be high. Supported with a high-quality recruiting experience that better informed the business and the candidate. A learning experience for all involved which is the way it should be! The Tool: There are two sections - firstly a game assessing key competencies (such as analytical thinking, learning ability, accuracy and conformity) and secondly a short audit-related quiz. The full list of competencies being assessed in the game were: Analytical thinking Learning ability Flexibility Conformity Monotony Tolerance Speed Accuracy Get in touch if you would like to find out more; we would like to help you innovate! enquiries@dandhrassociates.com +447515559703
By David Dand 15 Oct, 2020
A recent advertorial in Sussex press detailing our work. You can download the file here Your company faces major challenges in finding the best employees to fill its key roles. Competition for talent and scarcity of the right candidates can make you dependent on recruitment agencies, but high costs and underwhelming service could leave you feeling dissatisfied. Suddenly, you find yourself further away from having the team you thought would help shape the future of your business. Dand HR Associates is a Lewes-based HR consultancy practice offering tried-and-tested HR services and recruitment expertise to providers of financial and other professional services. Our friendly and professional team can be as hands-on as required, giving you all the tools and support you need for business development and growth. In the current economic climate, businesses have never been more aware of both the financial and personal cost of a poor hire. Recruitment is an underrated and often overlooked skill in the HR sphere, given its pivotal impact on vital business issues such as performance, company culture and customer experience. Leadership teams often come to us following bad hiring and performance management experiences, having been unsuccessful in their own attempts to find talent and let down by the traditional agency routes. And when faced with sensitive and critical challenges about staff, clients value our unique beginning-to-end approach, which features three core services : We offer an outsourced HR strategy and operations service which can address your skill gaps, manage employee relation setbacks, reduce staff turnover and help to maintain a self-sustaining culture. The structured model of career coaching that we use will support individuals to recognise and use their full range of abilities to make career related decisions and to manage career-related issues. We offer a range of recruiting and employer branding services . This can include enhancing your recruitment marketing and presence on professional social media channels, proven to attract the best candidates and save thousands of pounds in recruitment agency fees, to supporting clients with urgent, critical, or sensitive hiring. We advise throughout the whole recruiting process – from redefining the need, designing interview processes and selection tools to effective onboarding – resulting in new employees who are motivated, productive, and proactive in their career paths. Many of our clients simply do not have full-time senior HR staff or access to specialist HR expertise. By working with us, they benefit from our flexible and professional HR insight – but only when it is truly needed. Our approaches are proven to make a lasting difference and to help leadership teams feel more confident, whilst making businesses more self-reliant and keeping down recruiting costs. So, if you are tired of bad hires and hiring in a high-risk way, contact us today.
By David Dand 10 Apr, 2019
There is nothing more important than recruiting the right people; this statement from an old manager empowered me as I entered the world of recruitment. Richard Branson demonstrates the importance of Talent Attraction and Management. No matter how big or successful Virgin has become, he believes talent is the number one driver of success and states there nothing is more important in business than hiring the right team. Together with Patty McCord, formerly the Chief Talent Officer at Netflix and author of ‘Powerful; Building a Culture of Freedom and Responsibility’ they are all saying the same thing: The best person for the job might not always be in front of you, so be strategic on how to find them and set the right culture for them to thrive! If you are interested in how people are motivated to be better, then this article and presentation by Patty McCord is a great read. Patty McCord used the following five principles to help shape Netflix’s approach to talent: Hire, Reward, and Tolerate Only Fully Formed Adults - Adultlike behaviour means talking openly about issues with your boss, your colleagues, and your subordinates. Tell the Truth About Performance - if you talk simply and honestly about performance on a regular basis, you can get good results—probably better ones than a company that grades everyone on a five-point scale. Managers Own the Job of Creating Great Teams - recruit people with the right skills, thinking to the future and the specific results and differences you want to see compared with today. Leaders Own the Job of Creating the Company Culture - Patty's foosball (table football in UK) example reminds me of a clip of Gary Vaynerchuk, CEO and co-founder of digital agency VaynerX stating ‘A lot of companies believe that having a foosball table, open seating and free pretzels mean that you have a great culture, but that doesn’t work’. Good talent managers think like business-people and innovators first, and like HR people last. https://hbr.org/2014/01/how-netflix-reinvented-hr# Enjoy! For all of your outsourced HR needs, and advice on setting the right company culture through the recruitment process and beyond, please get in touch: david@dandhrassociates.com
By David Dand 29 Mar, 2019
I read this book whilst travelling through Italy in my twenties. The book, and quote in particular, is still important to me today. My views and passion for human resources stem from my belief that there is no investment more worthwhile for an organisation than an investment in its people. There is nothing more important and worth taking care over, than recruiting the right people, and not hiring the wrong people. The importance 'of being among people with a purpose and a sense of dedication to carry out that purpose’ is an anchor for me and the business. We want to work with businesses and people who care about their people. We work best when there is a need, a sense of urgency and aim to make a real difference. We enjoy adding genuine tangible value to our clients' businesses and wellbeing and enjoy being a partner in their success. Our values can be found on our services and team page on our website which details how we work: individuality, professionalism, fun, teamwork, and creativity. And so, it begins, building a business that works with people who have a purpose. We are anti-faffing. We are pro-relationship building. We would love to hear from you to discuss how we can apply our passion for people and recruitment to enhance your business. Please get in touch: david@dandhrassociates.com
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